Crucial Learning

Crucial Learning improves the world by helping people improve themselves. By combining social science research with innovative instructional design, we create flexible learning experiences that teach crucial behaviors that have a disproportionate impact on outcomes and solve life’s most stubborn problems. Our award-winning courses, assessments, and accompanying bestselling books include Crucial Conversations® for Mastering Dialogue, Crucial Conversations® for Accountability, Crucial Influence®, The Power of Habit™, Getting Things Done®, Crucial Teams®, and the Strengths Deployment Inventory® (SDI®). They have helped millions achieve better relationships and results, and nearly half of the Forbes Global 2000 have drawn on these crucial behaviors to improve organizational health and performance.