Demand Generation page
Demand Generation
Be front of mind to your target audience, cut through the noise of the crowded marketplace and position yourself as a key player in the space.
Increase your brand exposure, thought leadership and lead generation activities through our various digital marketing channels like webinars, special reports and content syndication.
Webinars
Tell your unique story and present a client case study to our global network of engaged L&D industry professional with a customized webinar.
- Moderated 50-minute session (inclusive of Q&A)
- Choice of 1 sponsor speaker + 1 approved end-user/client/CLN analyst
- Freedom of topic: title and abstract must be signed off by CLN Editorial Team
- Opportunity to include links to 3 additional PDF documents displayed and available to webinar participants
- Presentation streamed live to all registrants and available on-demand
- Q&A tab for attendees to submit questions during the presentation
- Live polling available throughout the session
- Opportunity for sponsor to submit staged questions in advance to kick off Q&A
- MP4 recording provided 48 hours after the session
- Contact details collected at point of download from website users
- All live results and registrant data available via your own unique customer dashboard within 24 hours of webinar completion
- Logo on event website, all e-mail promotions and intro-slide
- Kick off call with sponsor after contract signed and sponsor essentials form provided
- Dedicated 6-8 week marketing campaign to relevant job roles and countries.
Content Syndication
Did you create a whitepaper, report or interview that leaders within CLN should get their hands on? Partner with us to get more eyes on your content and top of the funnel leads in your pipeline.
- Sponsor content syndicated and marketed by CLN
- Supported by a dedicated marketing campaign to relevant job roles and countries
- Marketing plan with weekly campaign activity provided by CLN
- All users who access the whitepaper complete a profile form to gain access
- Kick off call with sponsor after contract signed and sponsor essentials form provided
- CLN will create the landing page with sponsor’s creative elements
- Contact details collected at point of download from website users
Podcasts
Hundreds of industry practitioners listen to our podcasts to stay up to date with industry trends, key learnings and best practices. Be front of mind to our audience by partnering with us on an upcoming podcast that is relevant to your offering.
- Episode branding on all promotional materials
- Opening and closing Sponsor name drop
- Dedicated 4-week marketing campaign to relevant job roleand countries
- 4 social media posts on LinkedIn and Twitter
- Episode widget created for use by client for promotion
- Banner and personalized URL for use by client fopromotion
- Supplementary content for promotion on SSON website
- 2x white labelled videos for social media promotion
- Mentioned in Shared Services Weekly, SSON’S Flagshinewsletter
Special Reports
Content authored by CLN’s Editorial Team in conjunction with feedback and input from the sponsor’s leadership team. The report will include:
- 1 interview with sponsor executive
- 1 interview with a customer (if available)
- Dedicated 6-8 week marketing campaign to relevant job roles and countries
- Marketing plan with weekly campaign activity provided by CLN
- All users who access the special report complete a profile form to gain access
- Kick off call with sponsor after contract signed and sponsor essentials form provided
- Where possible, will include budget, authority, timeframe for investment, surge score, company size, HQ address, company revenue and industry type of the prospect (providing the sponsor does not opt out the additional insights gained)
- All results available via your own unique online customer dashboard
- After the marketing and lead generation campaign, sponsor will own the document and can use it for re-marketing purposes
Market Research & Insights
CLN’s market research and insights offers a unique opportunity for your thought leader and content to reach our global community, by understanding the minds of your prospects and what they need to gain competitive advantage.
- CLN will collaborate with the sponsor on their section of the market study
- Market case study provided to CLN’s Editorial Team in conjunction with feedback and input from the sponsors’ leadership team
- One short thought leader Q&A developed by CLN’s Editorial Team
- All users who access the study complete a profile form
- Contact details are collected at point of download from website users
- Where possible, will include budget, authority, timeframe for investment, surge score, company size, HQ address, company revenue and industry type of the prospect (providing the sponsor does not opt out the additional insights gained)
- All results available via your own unique online customer dashboard
- Landing page created by CLN
- Dedicated 6-week marketing campaign to relevant job roles and countries
- Marketing plan provided by SSON with weekly campaign activity
